ASICS Novablast 4 running shoes

ASICS is a renowned Japanese multinational corporation that specializes in performance footwear and sports equipment. The brand was founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd., initially focusing on basketball shoes before expanding into a global leader for running footwear.

While the brand's research and development are headquartered in Kobe, Japan, the actual manufacturing of products like the Novablast 4 series is primarily outsourced to major production hubs in Southeast Asia, notably Vietnam, Indonesia, and China. This allows for large-scale production while maintaining technical standards.

Today, ASICS Corporation remains the ultimate owner of the brand. It continues to be a publicly traded company on the Tokyo Stock Exchange, recognized globally for its 'Anima Sana In Corpore Sano' philosophy, from which the acronym ASICS is derived.