Human Nature jacket Chinon

Human Nature is the private label brand of the Royal Dutch Touring Club (ANWB), a prominent Dutch organization focused on travel, mobility, and outdoor activities.

The brand was founded in the Netherlands to provide quality outdoor gear specifically for the European climate. While the brand is designed and managed by the ANWB in the Netherlands (headquartered in The Hague/Harderwijk), production is outsourced to various manufacturers globally, primarily in Asian countries like China, Bangladesh, and Vietnam, to maintain competitive pricing for its members.

As of 2024 and looking forward, Human Nature remains an exclusive in-house brand of ANWB Retail. It is sold primarily through ANWB's own physical stores and online webshop, serving millions of members with a focus on functional and sustainable outdoor apparel.