Sazón Goya seasoning with Culantro and Achiote

Sazón Goya is a distinctive seasoning blend that has become a staple in Hispanic kitchens, particularly for Caribbean and Latin American cuisines. This specific variety, containing Culantro (a herb similar to cilantro) and Achiote (annatto), is used to impart both flavor and a vibrant reddish-orange color to rice, soups, and stews.

Originally founded in 1936 by Spanish immigrants Prudencio Unanue and Carolina Unanue, Goya Foods began in New York City. The brand was built on providing authentic Spanish and Latin American ingredients to the growing immigrant population in the United States. Today, Goya remains the largest Hispanic-owned food company in the United States.

The company is still owned and operated by the Unanue family, maintaining its status as a private, family-held enterprise. While its headquarters are in Jersey City, New Jersey, Goya operates numerous manufacturing and distribution facilities across the United States, Puerto Rico, the Dominican Republic, and Spain to serve its global market.