Popitas al punto de sal popcorn

Popitas is a leading Spanish brand of microwave popcorn, known for its iconic mascot and wide variety of flavors. The brand was originally created by the Spanish company Borges Agricultural & Industrial Nuts, which revolutionized the snack market in Spain by introducing microwaveable popcorn. Today, the brand continues to be manufactured primarily in Spain, leveraging local expertise in nut and snack production.

The brand is owned by the Borges International Group, a multinational food company based in Reus, Catalonia, Spain. Borges has a global presence, specialized in the Mediterranean diet through products like nuts, olive oils, and vinegars. Popitas remains a key pillar of their snack division, frequently engaging in cross-promotions with entertainment platforms like Rakuten TV to enhance the 'home cinema' experience.