Flor Fabric Softener

Flor is a historic brand within the household care industry, specifically recognized as a pioneer in the fabric softener category. Since its inception, the brand has focused on the Spanish market, offering products designed to provide long-lasting fragrance and textile protection. Over the decades, it has evolved its formula to include concentrated formats and specialized scents, maintaining a strong position in local retail.

Today, Flor is owned by Reckitt Benckiser (Reckitt), a British multinational consumer goods giant. While the brand carries deep Spanish heritage and has been manufactured in various facilities across Europe, including substantial production in the Granollers plant in Spain, it operates as a core brand within Reckitt's hygiene portfolio. The ownership reflects the globalization of household staples, combining local legacy with international corporate distribution.