METRO Chef Chocolate Ice Cream

METRO Chef is a premium private label brand developed specifically for professional culinary needs and the hospitality sector by METRO AG. The brand was launched as part of a restructuring of METRO's own-brand strategy to provide high-quality ingredients and products that mirror the standards of professional kitchens.

While METRO AG is a German multinational, the manufacturing of METRO Chef products like this chocolate ice cream is decentralized. Production typically occurs in various countries across Europe, often utilizing local manufacturers specialized in dairy or confectionery to supply regional distribution centers. This ensures product freshness and cost-efficiency for the wholesale market.

METRO AG remains the ultimate owner of the brand. Headquartered in Düsseldorf, Germany, the company operates globally as a leading international wholesale and food specialist, catering primarily to hotels, restaurants, and caterers (HoReCa) as well as independent traders.