Made O'Meter
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Bimbo Artesencia is a premium line of sliced white bread under the Bimbo brand, specifically designed for the Iberian market (Spain and Portugal). The brand Bimbo originated in Mexico City in 1945 by the Servitje family and several partners. Since then, Grupo Bimbo has grown into the world's largest baking company. While the brand is Mexican in origin, products sold in Europe are typically manufactured locally by regional subsidiaries to ensure freshness. In this case, Bimbo Iberia operates several bakeries across Spain and Portugal to supply the local market with products like Artesencia. Grupo Bimbo continues to expand its global footprint through strategic acquisitions and a massive distribution network.
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