Kelly's Chips

Kelly's is a household name in Austria, recognized as one of the country's most iconic snack brands. Founded in post-war Austria, the brand was built on the introduction of American-style snack technology to European markets. Over the decades, it has maintained a strong local identity by sourcing a significant portion of its potatoes and corn from Austrian farmers, ensuring a 'fresh from the field' quality that resonates with consumers.

Today, Kelly's is part of the Herbert Kelly Holding, which falls under the umbrella of the Intersnack Group. While the brand retains its Austrian heritage and continues significant production in Vienna and Feldbach, its ownership by a larger European conglomerate allows for wide distribution and technological sharing across borders. This blend of local sourcing and international corporate backing has cemented Kelly's position as a market leader in the salty snacks category.