Smart Elicoidali N.23 pasta

Smart is a budget-focused private label brand exclusively owned and distributed by Esselunga, one of Italy's leading supermarket chains. The product shown is Elicoidali N.23, a classic Italian pasta shape made from durum wheat semolina.

As an Esselunga private label, the brand was established in Italy to provide high-quality essential goods at competitive prices. The pasta is traditionally manufactured in Italy by local pasta producers who partner with Esselunga. The ultimate owner of the brand is Esselunga S.p.A., a major player in the Italian retail sector with headquarters in Limito di Pioltello, Milan. The company remains a family-owned Italian enterprise, maintaining local control over its supply chain and product standards.