Kellogg's Rice Krispies

Rice Krispies, known for their iconic 'Snap, Crackle and Pop,' are one of the most recognizable breakfast cereals globally. The product was first introduced in 1928 by the Kellogg Company. The brand's manufacturing footprint is international, with major production facilities located in the United Kingdom (notably in Manchester) and across North America, serving various global markets.

In late 2023, the brand underwent a significant corporate structural change. The original Kellogg Company split into two distinct entities: WK Kellogg Co, which handles the North American cereal business, and Kellanova, which manages the global snacking portfolio and international cereal brands. As of 2026, Kellanova is under the ownership of Mars, Incorporated, following a historic acquisition that brought the international Rice Krispies brand under the umbrella of one of the world's largest privately held food corporations. This transition marks a new chapter in the brand's long history, moving from an independent public company to a major subsidiary of a global confectionery and pet care giant.