Estrid The Five-Blade Cartridges

Estrid is a direct-to-consumer razor brand specifically designed for women. Founded in Sweden in 2019, the brand was built on the principle of providing high-quality, cruelty-free shaving products without the so-called 'pink tax'. The original company was founded by Amanda Westerbom, Alan Al-Chalabi, and Ben Eliass to challenge the traditional shaving market.

While the brand is Swedish by design and origin, the manufacturing of their signature 5-blade steel razor heads primarily takes place in Greece, a location known for its precision blade engineering. The company operates as an independent brand, maintaining its headquarters in Stockholm, Sweden, and distributes its products across Europe and internationally through its online presence and select retail partners.