CMF by Nothing Phone 2 Pro

CMF by Nothing is a sub-brand launched in 2023 by the London-based technology company Nothing Technology Limited. The brand was created to provide accessible, design-forward technology that maintains the parent company's focus on aesthetics and user experience but at a more competitive price point.

While Nothing is headquartered in the United Kingdom, its manufacturing operations are globally distributed. The CMF Phone (and potential Pro iterations) are primarily assembled in India and China to leverage advanced manufacturing hubs and supply chain efficiency. This dual-market production strategy allows the company to serve the South Asian and European markets more effectively.

Nothing remains an independent private company supported by high-profile venture capital and individual investors. The 'CMF' moniker stands for Color, Material, and Finish, highlighting the brand's core design philosophy of making premium design elements available to a broader audience without compromising on the software experience.