First Price Orange and Raspberry Squash

First Price is a prominent private label economy brand widely distributed in Scandinavia. This specific product is an Orange and Raspberry flavored squash, a concentrated soft drink designed to be mixed with water. In Denmark, First Price products are a cornerstone of the discount offering in supermarkets under the Dagrofa group.

The brand focuses on high-volume, low-cost production. While the specific manufacturing site can vary by batch, it is primarily produced in Denmark for the local market to minimize logistics costs. The brand is currently owned by the Dagrofa group, which manages its distribution across chains like Meny, Spar, and Min Købmand.