Joma sports shoes

Joma is a prominent Spanish sports clothing manufacturer, widely recognized for its high-performance athletic footwear and equipment. Founded in 1965 by Fructuoso López, the brand began by producing footwear for general use and eventually specialized in football and athletic shoes. Based in Portillo de Toledo, Spain, Joma has grown into a global powerhouse, sponsoring numerous national football teams and sports clubs worldwide.

While the brand's design and engineering are rooted in Spain, its manufacturing operations are distributed across multiple locations, including Spain and various production facilities in Asia (such as China and Vietnam) to meet global demand. The company remains a family-owned enterprise, with the López family maintaining ultimate control. Joma's success is attributed to its ability to balance technological innovation—such as memory foam and slip-resistant soles seen on this model—with competitive pricing.