Gevalia Instant Coffee

Gevalia is a heritage coffee brand founded in Gävle, Sweden, in 1853 by Victor Theodor Engwall. For over 150 years, it was a family-owned business before becoming a major international brand.

Today, the brand's ownership is split due to a 2015 merger. In North America, the brand is owned by Kraft Heinz. However, for the rest of the world (including the Nordic markets represented in the image), the brand is owned by JDE Peet's (Jacobs Douwe Egberts), headquartered in the Netherlands. The product is manufactured across various JDE roasting facilities globally, though it maintains a strong presence in the European market.