Latitude 65 energy drink

Latitude 65 is a Swedish brand of energy drinks founded in Jörn, located at latitude 65 degrees north. The brand captures the spirit of northern Sweden, often featuring local natural themes in its marketing. The products are manufactured within Sweden, maintaining a strong local identity and shorter supply chain for the Nordic market.

Ownership remains with the founding company, Latitude 65 AB, which has seen significant growth in the Swedish retail market since its inception. The brand is positioned as a local alternative to international energy drink giants, emphasizing Swedish manufacturing and roots in the Västerbotten region.