Jörd Plant-Based Oat Drink

Jörd is a plant-based brand launched by Arla Foods, a major European dairy cooperative headquartered in Denmark. The brand was introduced around 2020 to meet the growing demand for dairy alternatives, focusing on oat-based products.

The drink is primarily produced in Denmark, leveraging Arla's extensive production facilities. As a cooperative, Arla Foods is owned by thousands of dairy farmers across Northern Europe, with Jörd serving as their strategic entry into the vegan and plant-based market segment. The brand emphasizes natural ingredients and Nordic heritage in its marketing and product formulation.