Gillette Satin Care Lavender Touch shave gel

Satin Care is a widely recognized brand specializing in shaving products tailored for women, primarily focusing on shave gels and foams. The brand was originally launched as a companion line to the Gillette Venus razors, created by the Gillette Company.

Today, Satin Care is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation that acquired Gillette in 2005. While the brand has American roots, manufacturing for the European market, including Denmark, predominantly takes place in the United Kingdom and other P&G facilities across Europe to ensure efficient distribution.

As of 2026, Procter & Gamble continues to be the ultimate owner, managing the brand from its global headquarters in Cincinnati, Ohio. In the Danish market, the product is typically distributed through P&G's regional subsidiaries, maintaining its position as a household staple in the personal hygiene category.