Kellogg's Raisin Bran cereal

Kellogg's Raisin Bran is a classic breakfast staple consisting of whole grain wheat and bran flakes mixed with raisins. The brand was first introduced in 1942 by the Kellogg Company. It has since become one of the most recognizable cereal brands in the world, famously represented by the smiling sun mascot, 'Scoop.'

Historically, the brand was the flagship product of the Kellogg Company (Kellogg's). However, following a major corporate restructuring in late 2023, the Kellogg Company split into two distinct entities: WK Kellogg Co and Kellanova. The North American cereal business, which includes Raisin Bran, is now managed and owned by WK Kellogg Co. This change ensures a dedicated focus on the breakfast cereal category within the United States, Canada, and the Caribbean.

Manufacturing primarily takes place in various facilities across North America, including major plants in Battle Creek, Michigan (the historic home of the brand). While most product found in the US market is domestically produced, Kellogg's brands are manufactured globally to serve local markets.