Extra Peppermnt Chewing Gum

Extra is a prominent brand of sugar-free chewing gum that was launched in 1984 as the first sugar-free product from the Wm. Wrigley Jr. Company. It quickly became a market leader due to its focus on oral health and long-lasting flavor. In the United Kingdom, Extra is a staple of the confectionery market and is well-known for being one of the first gums to receive accreditation from various dental health foundations.

Following the 2008 acquisition of the Wrigley company by Mars, Incorporated, the brand became part of Mars Wrigley. Manufacturing occurs in multiple locations globally, including large-scale production facilities in Plymouth, United Kingdom, and across Europe and the United States to serve regional markets. Mars, Incorporated remains the ultimate owner, operating as a private family-owned multinational based in the USA.