Made O'Meter
Discover where a brand or product originates
Soletti is an iconic Austrian snack brand, famous for its salt sticks (Salzstangerl). It was first introduced in 1949 by the Zach family in Feldbach, Styria, Austria. The brand became so successful that the term 'Soletti' is often used as a generic name for pretzel sticks in its home market.
Today, Soletti products are primarily produced at the original factory location in Feldbach, which remains a key manufacturing hub for the brand. The packaging proudly highlights its Austrian heritage with the slogan 'Das Original aus Österreich'.
Since 1985, Soletti has been part of the Kelly Ges.m.b.H. portfolio. This company was eventually acquired by the Intersnack Group, a major European snack manufacturer. Consequently, Soletti is now owned by the Intersnack Group, ensuring its distribution across various international markets while maintaining its traditional Austrian identity.
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