Mcennedy Fried Chicken Bucket

Mcennedy American Way is a private label brand created and owned by the German discount retailer Lidl. Despite its American-themed branding, which features the colors of the US flag and imagery associated with American cuisine, the brand is European in origin and primary distribution.

The products under the Mcennedy label, such as this Fried Chicken Bucket, are manufactured by various third-party suppliers across Europe to meet Lidl's specifications. The brand is designed to offer European consumers a taste of 'American-style' snacks and meals, particularly during promotional 'American Weeks' held at Lidl stores throughout the continent.