Bontà Viva Yogurt Intero

Bontà Viva is a dairy brand specializing in yogurt and milk products, primarily positioned as a private label for Italian supermarket chains like MD S.p.A. The product shown is a full-fat yogurt (Yogurt Intero) packaged in a 125g cup.

The brand is fundamentally Italian, focusing on the domestic market with production facilities located within Italy to ensure freshness and adherence to local dairy standards. It is currently owned by MD S.p.A., one of the leading discount supermarket operators in Italy. The company was founded by Patrizio Podini and has grown to become a major player in the Italian retail landscape, managing several private label brands that focus on quality and affordability.