Pantene Pro-V Miracles Curl Defining Cream

Pantene is one of the world's most recognizable hair care brands, originally founded in Switzerland in 1945 by Hoffmann-La Roche. The name was inspired by Panthenol, a component originally developed as a treatment for skin burns but later found to be beneficial for human hair. The brand became a global powerhouse after being acquired by the FMCG giant Procter & Gamble in the 1980s.

Today, Pantene's products are manufactured in several high-tech facilities across Europe and the Americas to ensure local supply chains; the specific product shown is widely manufactured in France for the European market. As part of the Procter & Gamble portfolio, it benefits from the extensive research and distribution network of one of the largest consumer goods companies in the world, headquartered in Cincinnati, Ohio.