Lenor Outdoorable Fabric Conditioner

Lenor is a premier European fabric softener brand that was launched in 1963. It is renowned for introducing the first fabric softener to the European market, revolutionizing laundry care by providing long-lasting freshness and softness to clothes. The 'Outdoorable' range is a specific innovation designed to mimic the scent of laundry dried outdoors in the sun.

The brand is manufactured across various Proter & Gamble facilities globally to serve regional markets. In Europe, production often takes place in countries like France, the UK, and Romania to ensure efficient distribution to local retailers. The brand remains a household staple, consistently updating its formulas for better scent longevity and fiber protection.

Lenor is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Since its inception, Lenor has remained under the P&G umbrella, benefiting from the company's extensive research and development capabilities to maintain its position as a market leader in the laundry category.