Made O'Meter
Discover where a brand or product originates
Febreze is a globally recognized air freshener brand known for its odor-eliminating technology. The product shown, identified through its distinctive blue packaging and the P&G branding visible on the label, is a staple in the household cleaning and fragrance market.
The brand was originally developed and launched by the American multinational consumer goods corporation Procter & Gamble (P&G) in the mid-1990s. While it was initially conceived as a fabric refresher, it has since expanded into a wide variety of formats including air mists, car fresheners, and plug-in oils.
Today, Febreze remains under the ultimate ownership of Procter & Gamble, headquartered in Cincinnati, Ohio, USA. The manufacturing for European markets like the UK and Ireland typically takes place in multiple locations across Europe, including Belgium (as indicated by the P&G DCS BV address in Belgium on the label) and France, to ensure broad distribution across the region.
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