Hi-Tec footwear and apparel

Brand Identity and Heritage

Hi-Tec Sports was established in 1974 in the village of Shoeburyness, England. The brand initially achieved fame for its specialized squash shoes, specifically the Hi-Tec Squash, which became a industry standard. Over the following decades, it expanded into the hiking and outdoor category, notably introducing the 'Sierra Sneaker,' the world’s first lightweight hiking boot.

Manufacturing and Ownership

Today, Hi-Tec operates as a global brand with manufacturing primarily centered in professional production facilities across Southeast Asia (notably China and Vietnam) to serve its international markets. In 2016, the brand underwent a significant ownership change when it was acquired by the American company Cherokee Inc. (now known as Apex Global Brands).

Current Global Standing

In 2024 and beyond, Hi-Tec remains under the umbrella of Apex Global Brands. The company continues to position Hi-Tec as a value-driven outdoor and lifestyle brand, balancing its British heritage with modern performance technology. It sells products in over 85 countries, often utilizing regional licensing agreements to manage local distribution and marketing strategies.