POM-BÄR Original snacks

POM-BÄR is a popular potato-based snack known for its distinctive bear shape. Originally introduced in 1987 by the German company Wolf Bergstraße, it has become a staple savory snack in European markets, especially among children and families due to its mild flavoring and fun design.

The product is primarily manufactured in Germany at various facilities owned by the Intersnack Group, although production also occurs in other European countries to serve local markets. The brand is positioned as a gluten-free alternative to traditional chips, emphasizing the use of high-quality ingredients.

Today, POM-BÄR belongs to the Intersnack Group, a major European snack company headquartered in Düsseldorf. The group manages a vast portfolio of international and local snack brands, maintaining the heritage of POM-BÄR while expanding its flavor varieties and distribution across the continent.