Right Guard Cool Anti-Perspirant Deodorant

Right Guard is an iconic American deodorant brand that rose to fame in the 1960s with its aerosol spray formulation. Originally developed as a niche product, it quickly became a household name globally due to its effective long-lasting protection. In recent years, ownership has transitioned; it was formerly part of the Henkel portfolio and previously Procter & Gamble.

Today, the brand is owned by Thriving Brands LLC in the North American market, following a divestment by Henkel. However, in Europe and other international regions, the brand continues to be closely associated with Henkel or other regional stakeholders depending on the specific product line and distribution license. Manufacturing is carried out across several global facilities to meet regional demand, primarily in the United States and Europe.