Made O'Meter
Discover where a brand or product originates
Oral-B is a globally recognized leader in oral hygiene products. This specific product, 'Oral-B Professional Zahnschmelz Stärkung' (Enamel Strengthening), is part of their professional-grade line designed to provide clinically proven protection and restoration for tooth enamel. The branding on the tube is in German, indicating it is marketed for the DACH region (Germany, Austria, Switzerland).
The brand was originally founded in the United States in 1950 by a periodontist who invented the Oral-B 60 brush. Over the decades, the brand expanded into toothpastes, floss, and electric toothbrushes. In terms of manufacturing, Oral-B products sold in the European market are heavily produced in Germany, particularly at major facilities in Marktheidenfeld and Gross-Gerau, though global supply chains mean production also occurs in various other international locations to meet regional demand.
Today, Oral-B is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. P&G acquired the brand through its merger with Gillette in 2005. P&G serves as the ultimate parent company, managing the brand's global distribution and research initiatives from its headquarters in Cincinnati, Ohio.
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