Free Bakery Roasted Rice Crispies

Free Bakery Roasted Rice Crispies is a gluten-free breakfast cereal designed to cater to consumers with dietary restrictions. The Free Bakery brand is a private label owned by Salling Group, Denmark's largest retailer. It was developed to provide affordable gluten-free and allergen-friendly alternatives within their supermarket chains. While the brand is Danish, the production of these rice crispies typically takes place in various European manufacturing facilities specializing in gluten-free processing to avoid cross-contamination. Salling Group, formerly part of the Maersk conglomerate, is now almost entirely owned by the Salling Foundations, ensuring that a significant portion of profits goes back into society through donations.