Made O'Meter
Discover where a brand or product originates
Rio Mare is an iconic Italian brand that has become synonymous with high-quality canned tuna across Europe. Launched in the 1960s, it revolutionized the market with its 'tender enough to be cut with a breadstick' marketing campaign. The Insalatissime range, specifically the Messicana variety shown here, blends skipjack tuna with vegetables and grains to provide a convenient, ready-to-eat meal.
The brand is owned by Bolton Group, a massive Italian multinational consumer goods company. While the tuna is sourced globally from sustainable fisheries (as indicated by the MSC certification), the production and canning of these specific salad bowls take place in Italy, primarily at Bolton's specialized plant in Cermenate. This facility is one of the largest and most advanced tuna processing sites in the world, ensuring that the 'Made in Italy' heritage of the brand remains central to its identity.
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