Ariel Original Washing Liquid Gel

Ariel is a major European brand of laundry detergent that was originally launched in the United Kingdom and Ireland in the late 1960s. It was the first detergent specifically designed for twin-tub and top-loading washing machines, eventually becoming a leader in innovative laundry formats like gels and liquid pods.

Today, Ariel is manufactured in multiple countries across Europe and the Middle East to serve diverse regional markets. It is an integral part of the portfolio of Procter & Gamble, a global American consumer goods giant. The brand remains a household name globally, focused on high-performance stain removal in energy-efficient cold and short cycles.