Action Sewing Pins

The product is a pack of multi-colored glass-head sewing pins, typically sold in discount variety stores. Based on the barcode prefix (871), the product is distributed by a company based in the Netherlands. Specifically, the barcode identifies this as a product from Action, a prominent European non-food discount retailer. Ownership of the Action brand lies within the investment portfolio of 3i Group plc, a British multinational private equity and venture capital company. While the distribution and brand management are European, the physical manufacturing of such hardware and haberdashery items is almost exclusively outsourced to China.