Penny (Retail Brand)

Penny is a major European discount supermarket chain that offers a wide range of food and consumer goods. While the brand is German in origin, its products are manufactured in multiple countries depending on the local market and supply chain, ranging from Germany and Central Europe to various international locations for its private-label goods.

Founded in 1973, Penny became a pioneering force in the discount retail sector. It is a core part of the REWE Group, one of the leading retail and tourism groups in Germany and Europe. The brand operates thousands of locations across Europe, including Germany, Austria, Italy, Romania, the Czech Republic, and Hungary, positioning itself as a high-value, accessible shopping destination for everyday essentials.