Vitamin Well Sport sports drink

Vitamin Well is a Swedish brand that emerged in 2008 as a modern alternative to traditional sodas and sugary juices. The 'Sport' line, visible in the image, is designed specifically for hydration and recovery, containing electrolytes and vitamins.

Starting as a local innovation by Vitamin Well AB in Stockholm, the brand quickly expanded across Europe and globally. In 2016, a majority stake was acquired by Bridgepoint Development Capital, which helped scale the business into what is now the Vitamin Well Group. The group markets several brands including NOCCO and Barebells. While originating in Sweden, large-scale production is managed through multiple bottling partners across Europe to minimize transport distances.