Via Chassé household appliance

Via Chassé is a private label brand primarily distributed through Action, the international discount retailer. The product shown, identified by its Dutch distributor Via Chassé B.V. and the 'Made in P.R.C.' (People's Republic of China) label, is part of a range of affordable household electronics and kitchen appliances.

The brand is rooted in the Netherlands, where its distributing entity is headquartered in Maurik. While designed and managed by Dutch companies to meet European market standards, the actual manufacturing is outsourced to specialized factories in China to maintain low price points for consumers. The distribution is managed locally in various European markets by subsidiaries like Action Croatia and Action Retail Romania.