Rossana Wild cookies

Rossana Wild is a premium cookie product from the iconic Rossana brand, famous for its signature hard-boiled candies. The brand originated in Italy and is deeply rooted in the Italian confectionery tradition.

Historically part of the Perugina portfolio, the Rossana brand was acquired by Fida Candies (Fabbrica Italiana Dolciumi ed Affini) in 2016. The production remains centered in Italy, leveraging local expertise to expand the brand from its legendary cream-filled candies into the bakery and cookie segment. The current owner, Fida, is a major Italian manufacturer specializing in soft and hard candies, maintaining the brand's heritage as an Italian household name while modernizing its product offerings for global snacks markets.