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Eat Natural is a prominent British health food brand founded in 1997 by Preet Grewal and Praveen Vijh. The brand gained popularity by focusing on simple, natural ingredients for their fruit and nut bars, avoiding artificial flavors or preservatives. Their products are primarily manufactured in the United Kingdom, specifically at their 'Makery' located in Halstead, Essex.
In 2021, the brand was acquired by Ferrero, the Italian confectionery giant. Under Ferrero's ownership, the brand continues to operate with its original emphasis on quality and minimal processing. This acquisition allowed Ferrero to expand its portfolio beyond traditional confectionery into the growing 'better-for-you' snack market, while Eat Natural benefited from Ferrero's extensive global distribution network.
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