Eldorado Frukt & Nøtt

Eldorado is a prominent private label brand managed by NorgesGruppen, Norway's largest grocery wholesaling and retailing group. The brand offers a wide range of affordable grocery items, including snack mixes like the Frukt & Nøtt (Fruit and Nut) variety shown in the image.

Because Eldorado is a private label, product sourcing varies significantly based on season and ingredient availability. The raw materials and final packaging for nut and fruit mixes are often sourced from multiple countries across Europe, Asia, and the Americas before being distributed through NorgesGruppen's retail chains such as Kiwi, MENY, SPAR, and Joker.

NorgesGruppen remains the ultimate owner and distributor of the brand, maintaining its headquarters in Oslo, Norway. The brand is a core part of their strategy to offer value-oriented alternatives to global manufacturer brands within the Scandinavian market.