Swiffer duster and mop

Swiffer is a well-known brand of cleaning products launched in 1999. It revolutionized home cleaning by introducing the concept of disposable cloths that use electrostatic action to trap dust and dirt. The brand was originally developed by Procter & Gamble in the United States and has since expanded its product line to include WetJet mops, Sweepers, and 360 Dusters.

Today, Swiffer is manufactured in multiple locations worldwide, primarily in North America and Europe, to support its global supply chain. The brand remains a core part of the P&G Home Care portfolio. Procter & Gamble (P&G) continues to be the ultimate owner, managing the brand from its global headquarters in Cincinnati, Ohio.