OnePlus smartphone

OnePlus is a major Chinese consumer electronics manufacturer that achieved global recognition through its 'flagship killer' marketing strategy. Founded in 2013, the brand quickly established itself by offering high-end specifications at competitive prices, primarily targeting tech enthusiasts.

The brand shares deep structural ties with OPPO, another giant in the BBK Electronics ecosystem. In recent years, OnePlus and OPPO have significantly integrated their research, development, and supply chain operations to streamline production. While the brand was founded in Shenzhen, China, it maintains a significant manufacturing presence in India to serve the local market through facilities like OPPO Mobiles India Private Limited.

Today, the brand is officially a sub-brand of OPPO under the broader ownership of the BBK Group. This integration has allowed OnePlus to leverage larger-scale manufacturing capabilities while maintaining its distinct OxygenOS software and community-focused brand identity.