Novi Extra Dark Chocolate

Novi is a historic Italian chocolate brand, significantly recognized for its quality and long-standing tradition. The product shown is an extra dark chocolate bar containing 72% cocoa. Manufactured by Elah Dufour S.p.A. in their facilities located in Novi Ligure, Italy, the brand emphasizes its local manufacturing heritage with the 'Made in Italy' label prominently displayed on the packaging.

The Elah Dufour group was born from the merger of three historical brands: Elah, Dufour, and Novi. The group is currently owned by the Repetto family, who acquired the brands to preserve Italian confectionery excellence. While the brand has an international presence, it maintains its headquarters and primary production operations within Italy, ensuring that authentic Italian recipes and standards are upheld for markets worldwide.