Arm & Hammer Advance White Toothpaste

Arm & Hammer is one of the most iconic American brands, recognized instantly by its muscular arm wielding a hammer logo. Originally founded in the mid-19th century, the brand became famous for its baking soda (sodium bicarbonate), which remains the core ingredient in its diversified product line today.

While the brand started with baking soda for cooking, it has expanded significantly into household cleaning, laundry detergents, and personal care products like toothpaste. The Advance White series leverages the natural abrasive and whitening properties of baking soda to offer deep cleaning and plaque removal. Most Arm & Hammer oral care products destined for the North American and international markets are manufactured in the United States, utilizing the brand's long-standing chemical expertise.

The brand is owned by Church & Dwight Co., Inc., a major American manufacturer of household and personal care products. Headquartered in New Jersey, Church & Dwight has maintained ownership of the brand for over 150 years, making it one of the most stable corporate histories in the consumer goods sector.