Felce Azzurra Bagnodoccia Fresco

Felce Azzurra is an iconic Italian brand known for its distinctive fragrances and personal care products. Founded in Alessandria, Italy, by the Paglieri family, the brand has been a staple in Italian households for over a century.

The product shown is Felce Azzurra Bagnodoccia Fresco (Fresh Shower Gel), which features a scent profile of bergamot, cedar flowers, and amber. It is manufactured entirely in Italy at the Paglieri production facilities.

The brand remains under the ownership of Paglieri S.p.A., a family-run company that continues to manage the brand’s global distribution from its headquarters in Piedmont. The company is renowned for maintaining traditional fragrance-making techniques while adapting to modern personal care standards.