Ebly Gourmet Durum Wheat

Ebly is a well-known brand of steamed durum wheat that originated in France as a healthy, easy-to-prepare alternative to rice or pasta. The brand was the result of a collaborative effort between French wheat farmers and the INRA (National Institute for Agricultural Research) to find a way to popularize parboiled wheat for direct consumption.

Today, Ebly is manufactured primarily in France, maintaining close ties to the agricultural regions where it was first developed. The production process involves parboiling the wheat grains, which allows them to retain a high nutritional profile while offering a quick cooking time for consumers.

The brand is held under a joint venture arrangement involving Mars, Incorporated, a global leader in confectionery and food products. This partnership has expanded the reach of Ebly across European markets, integrating it into a portfolio that emphasizes convenience and nutrition. As the ultimate owner, Mars ensures that Ebly adheres to international quality standards while keeping its French agricultural heritage at its core.