A+ Sensitive Perfume Free Liquid Laundry Detergent

A+ is a well-known laundry detergent brand specifically tailored for the Nordic market. It was originally developed to provide high-performance cleaning while meeting the strict environmental and health standards of Scandinavia, often carrying the Nordic Swan Ecolabel and Asthma Allergy Nordic certification as seen on this perfume-free variant.

Historically, the brand was a part of the Anglo-Dutch multinational Unilever. However, as part of a strategic shift, Unilever sold several of its laundry brands in the Nordic region. Since 2021, A+ has been owned and managed by Arvid Nordquist HAB, a prominent Swedish family-owned company. While the brand is headquartered in Stockholm, Sweden, manufacturing is carried out in specialized facilities across the European region to ensure efficiency and sustainability throughout the supply chain.