Magic Earth personal care products

Magic Earth is a personal care brand primarily operating within the Philippine market. It offers a range of hygiene and cosmetic products designed for daily use. The brand represents local manufacturing and formulation, catering to regional consumer preferences for affordable and effective skin and body care solutions. Magic Earth's supply chain is rooted in local production facilities, ensuring that the brand remains accessible across major retail networks in its home country.

The brand is owned and managed by Green Cross, Inc., one of the most recognized names in the Philippine personal care industry. Since its inception, the company has focused on domestic growth and local brand development. Ownership remains concentrated in the Philippines, with the company operating as a private entity focused on health and hygiene, maintaining a strong local heritage without being absorbed by international conglomerates.