Lacer Oros Toothpaste

Lacer Oros is a specialized toothpaste brand known for its comprehensive action against gum bleeding, tooth sensitivity, and cavities. The brand originated in Spain, founded by Laboratorios Lacer, a pharmaceutical company with a long history in the Mediterranean oral health sector.

Historically a family-owned Spanish enterprise headquartered in Barcelona, Lacer was acquired in 2022 by the Italian pharmaceutical group Italfarmaco. Today, while the brand maintains its Spanish identity and production facilities in Spain, it operates as part of a larger international healthcare portfolio owned by the Italfarmaco Group based in Italy.