Made O'Meter
Discover where a brand or product originates
Coles is a premier Australian supermarket chain that offers an extensive range of private label products. These items are developed as cost-effective alternatives to major national brands, covering categories from fresh produce and dairy to processed snacks and beverages. The 'Coles' brand focuses on quality assurance and affordability for consumers across the continent.
While Coles sources approximately 90% of its total food and produce from Australian farmers and manufacturers, global sourcing is utilized for products that cannot be sourced locally due to climate or seasonal availability. The company maintains strict sustainability and ethical sourcing standards across its supply chain, ensuring that even imported components meet Australian quality expectations.
Ownership of the brand has transitioned significantly over the years. Originally part of a family-owned venture, it spent over a decade under the Wesfarmers conglomerate. In 2018, Coles Group was spun off as a standalone public company listed on the Australian Securities Exchange (ASX), cementing its position as an independent, locally-owned retail titan.
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